Made You Look
How Advertising Works and Why You Should Know
THE kids’ survival guide to advertising, revised and updated for the digital age.
Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back.
For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.
“Another ‘must buy’ that belongs in every household. Highly recommended!”- York Region News, 07/26/14
“The thoughtful and balanced presentation, clear explanations and entertaining real-life examples are a solid starting point for getting children—and adults—to think critically about the way that products are advertised. ”- The Guardian, 08/08/13
“Data-filled and slightly tongue-in-cheek . . . informs young consumers. ”- Curriculum Connections, Editor’s Choice, 10/01/14
“An informative, entertaining and empowering read with colourful and appealing graphics. ”- Green Teacher, 06/14
“Serves as a great resource for young people to get the facts about advertising, the hidden messages it carries, and the influence it has on society. ”- Book Hoopla, 09/08/13
“Will help young readers . . . understand how to recognize advertising hype. ”- Waterloo Region Record, 12/21/13
“An entertaining, vibrant and comprehensive look at the attention-grabbing world of advertising. Highly recommended. ”- CM Reviews, 11/15/13
“An eye-opening look into the world of advertising. ”- Book Girl, 04/10/14