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We're hiring!

We're hiring!

Digital Marketing Associate

By Annick Press Date: April 21, 2022 Tags: hiring, job posting, job opportunities publishing

Annick Press is hiring! We’re looking for an enthusiastic children’s book lover to join our team. The position is full-time, permanent, and based in Toronto, with a salary range of $40,000-$45,000 per year. 

Who We Are 

Founded over 40 years ago, Annick Press is one of Canada’s most dynamic and enterprising children’s book publishers. Annick is home to many beloved, bestselling and critically acclaimed titles including The Paper Bag Princess, Red Is Best, and Fatty Legs. We publish 20-25 books per year, and our editorial vision has always been to publish books that reflect the society we live in, and to help enrich and inform the conversations happening in the real world. We aim to engage kids and spark a lifelong love of reading. We’re committed to pursuing equity in our books and our company; applications are encouraged from equity-seeking, marginalized and underrepresented groups. 

Who You Are 

You’re a creative thinker who is passionate about marketing children’s books. You’re excited about reaching readers on social media, and developing digital marketing strategy to grow Annick’s business. You’re familiar with a variety of digital marketing tools and write a mean newsletter. You pay attention to details and are committed to getting things done. You want to be a valued, equal contributor to a collaborative, dedicated, mission-driven team.

Job Description 

You will be responsible for managing and growing Annick’s digital marketing program, as well as contributing to the overall promotion of Annick Press’ brands and books. Your work will increase brand awareness, readership, and profitability of Annick Press in North America. You’ll report to the Marketing and Sales Director.

Job Responsibilities 

● Digital marketing (75%)

○ Develop and manage all of Annick Press’ digital contact points, including social media accounts, email marketing, and digital reading communities to increase brand awareness, sales, and community engagement. 

○ Work with freelance creators to create engaging digital assets to help Annick’s books find their audiences. 

○ Keep on top of digital media trends to identify new promotional and partnership opportunities; measure and report on the success of your digital marketing plan.

○ Update and analyze key aspects of Annickpress.com.

○ Manage Annick’s digital advertising, identifying opportunities, liaising with designers, tracking results to increase Annick’s online presence and increase discoverability.

● Marketing strategy and input (25%)

○ Assist with developing creative and innovative title-specific and company-wide marketing strategy to increase overall sales.

○ Provide marketing input on prospective and not-yet-published books to help choose the titles that will most drive growth.

Qualifications

● Enthusiastic, highly collaborative, team player with exceptional creativity, problem solving, and decision making ability 

● Excellent copywriting and visual design aesthetic

● Strong social media analytics skills

● Strong presentation and communication skills

● Resourceful under pressure, with the ability to take initiative

● Strong time management, organizational and planning skills 

● Strong verbal and written communication skills, with an aptitude for presenting data and leading through storytelling 

● Experience with a variety of social media platforms, including Facebook, Instagram, TikTok, Twitter

● Familiarity with email marketing platforms an asset

Applications are encouraged from equity-seeking, marginalized and underrepresented groups. Annick Press is committed to providing accommodations in all parts of the hiring process. If you require an accommodation, we will work with you to meet your needs. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted. To find out more about Annick Press visit annickpress.com. Interested candidates are invited to submit their resume and covering letter to MichelaP (at) annickpress.com by April 29 , 2022, 5 pm ET.